How to get a Google Knowledge Panel
The sources Google uses to build a Knowledge Panel, the role of Wikidata and structured data, and how to claim and correct your panel.
A Knowledge Panel builds trust and helps AI assistants recognise you as an entity.
Where it comes from
Wikipedia and Wikidata, your official site and its structured data (Organization or Person schema with sameAs links), reliable news sources and verified social profiles.
Steps
Strengthen your official site, keep your name and details identical everywhere, create a policy-compliant Wikidata entry, earn independent coverage, then claim the panel once it appears.
We prepare the sources, connect them and manage the claim.
Frequently asked questions
Can you buy a Knowledge Panel?
No. Google generates it from reliable sources. What you can do is make those sources accurate and consistent.