How to complain about Google Ads using your brand
Competitors or scammers can use your brand in Google ads; unauthorised trademark use in ad text and impersonating ads can be reported to Google.
Cases
Your registered trademark in ad text, ads leading to lookalike sites, scam ads with executives' faces.
Steps
- Save a screenshot, the display URL and the time.
- Use Google's trademark complaint form for ad text.
- Use "Report this ad" for scams and impersonation.
- Report the fake site to Google Safe Browsing and its host.
Frequently asked questions
Is bidding on my brand as a keyword banned?
In most countries Google does not restrict keywords; trademark use in ad text can be challenged.