Ad disclosure on social media
Ad disclosure means clearly labelling paid or gifted social posts as advertising, for example "#ad"; regulators in the UK, EU and Turkey require it.
Rules
The label must be upfront and obvious; platform "paid partnership" tags should also be used. Germany expects "Werbung" or "Anzeige"; Turkey's trade ministry guidance asks for labels such as #reklam.
Why it matters
Undisclosed ads risk fines and lose followers' trust when exposed.
Frequently asked questions
Do gifted products count?
If there is a commercial relationship, usually yes.