Advertorial
An advertorial is paid promotional content published in the style of an article; readers must be told clearly that it is advertising.
Rules
Paid content must be labelled "advertisement", "sponsored" or "partnership", and links marked "sponsored" or "nofollow".
In reputation work
It can make accurate information visible but does not create the trust of independent journalism and is a weaker source for AI answers.
Frequently asked questions
What if an advertorial is not labelled?
Readers are misled, creating regulatory and reputation risk for outlet and brand.