Disinformation
Disinformation is false information spread deliberately to cause harm; misinformation is shared without knowing it is false.
Impact on brands
Invented claims about product safety, ownership or executives spread fast and hit sales.
Legal frame
The EU's Digital Services Act imposes risk management duties on very large platforms; Turkey criminalised publicly spreading misleading information in 2022.
Frequently asked questions
How should a brand respond?
One short, evidence-based official statement, and the facts sent to fact-checkers and journalists.