Crisis communication
Crisis communication is fast, consistent and honest communication with the press, customers, staff and public during an event that threatens reputation.
First 24 hours
Verify the facts, appoint one spokesperson, publish a holding statement, brief staff before the public and set an update schedule. Guide: the first 24 hours.
Afterwards
Show what changed, watch search results and AI answers, keep accurate information on permanent pages.
Frequently asked questions
Should a crisis plan exist in advance?
Yes; a spokesperson, approval chain and ready templates save hours.