Press release
A press release is an organisation's official, complete announcement of a newsworthy development for journalists, with headline, key facts, quote and contact details.
Structure
Headline, standfirst, the five Ws in the first paragraph, context, quote, boilerplate and media contact. Press release template.
Correct use
Never sent alone; always with a personal pitch. Guide: how to write a press release.
Frequently asked questions
Does a release guarantee coverage?
No; journalists decide. Guaranteed placement is paid content and must be labelled.