Press release template
A press release tells a journalist about a newsworthy development in a form they can use, complete and short; the template keeps that order.
Template
PRESS RELEASE
[City], [Date]
[Headline: subject + verb + result]
[Standfirst: one sentence expanding the headline]
[Paragraph 1: who, what, where, when, why, how; the most important fact first.]
[Paragraph 2: numbers, context, why it matters to readers.]
"[A quote that adds news, not repetition]," said [name, title].
[Paragraph 3: details, timing, availability.]
About [organisation]
[Three-sentence boilerplate.]
Media contact: [name], [phone], [email]
Images: [download link]Notes
Keep it to one page, link images rather than attaching them, and send it with a personal pitch, never on its own. More in how to write a press release.
General information, not legal advice. In real cases we work alongside lawyers who specialise in digital rights.
Frequently asked questions
Can a release be sent under embargo?
Yes: mark "Embargoed until [date, time]", send only to trusted journalists and state the embargo clearly.