How to make your brand show up in ChatGPT answers (GEO guide)
Generative Engine Optimization basics: how ChatGPT, Gemini, Perplexity and Google AI Overviews choose sources, and the steps that make your brand cited accurately.
Customers now ask ChatGPT, not just Google. Being in those answers is the job of GEO.
Steps
- Measure: ask 20 to 50 questions about your category and record where and how you appear.
- State clearly on your site who you are, what you do and where.
- Publish question-and-answer content in the words people use.
- Add structured data (Organization, Service, FAQPage) and an llms.txt file.
- Allow AI crawlers such as GPTBot, ClaudeBot and PerplexityBot in robots.txt.
- Earn accurate mentions in credible publications, lists and Wikipedia.
- Keep names, addresses and service descriptions consistent everywhere.
We measure how AI describes your brand for free and report the gaps.
Frequently asked questions
Can I submit my brand to ChatGPT?
No. AI assistants draw on trusted web sources; the work is to strengthen those sources.