Reputation clauses for influencer contracts

Sample clauses

- Disclosure: every post is clearly labelled "#ad" at the start and uses the platform's paid partnership tag.
- Approval: posts are submitted [48] hours before publication.
- Accuracy: no false or unprovable claims about the product.
- Morality: if the influencer is publicly involved in conduct that harms the brand, the brand may terminate and request removal of posts.
- Crisis: parties consult each other before public statements.

Notes

Have a lawyer check the contract against local advertising rules.

General information, not legal advice. In real cases we work alongside lawyers who specialise in digital rights.