Media pitch email template
A pitch sells the story, not the release: it connects to what the journalist has written, says why now and why their readers, in five sentences.
Template
Subject: [One line fitting the journalist's beat]
Hi [Name],
I read your piece "[headline]" on [date]; [one connecting sentence].
[Story: new data / a first / a local angle, one sentence.]
[Proof: number, customer, document.]
[Offer: interview, exclusive data, images, embargoed information.]
If useful, I can send the release and images by [day].
[Name], [title], [phone]Notes
One journalist per email, links not attachments, one follow-up only.
General information, not legal advice. In real cases we work alongside lawyers who specialise in digital rights.
Frequently asked questions
When is the best time to pitch?
There is no rule; mornings before news meetings tend to get read.