Earned media
Earned media is coverage, interviews and organic sharing gained without payment, because the story is newsworthy.
Three types
- Paid: ads, sponsored content
- Owned: your site and social accounts
- Earned: independent journalism and others sharing about you
Why it is worth most
Readers, search engines and AI assistants trust independent sources more, and earned media is also the strongest source of backlinks.
Frequently asked questions
Can earned media be guaranteed?
No; preparation and relationships raise the odds, but journalists decide.