Backlink
A backlink is a link from another site to yours; search engines treat it as a signal of trust and authority.
Quality is everything
One link from a respected news site is worth more than hundreds of low-quality directory links. Bought link networks can lead to penalties.
How to earn them
Newsworthy press work, original research and data, industry bodies and useful guides.
Frequently asked questions
What if a competitor points spam links at us?
Google ignores most spam links; in unusual cases the disavow tool is available.