Domain name
A domain name is a site's address on the internet and the base of a brand's digital identity; it needs protection from lookalikes.
Protection
Register main extensions and common typos, enable auto-renewal and use 2FA on the registrar account.
Disputes
Bad-faith domains using your trademark can be challenged through UDRP and national procedures.
Frequently asked questions
What happens when a domain expires?
Someone else can register it and abuse traffic and email meant for you.