Trademark registration
Trademark registration records a brand name and logo with an official office and is the strongest basis for impersonation, counterfeit and ad complaints.
Where
The UK IPO, the EUIPO, Turkey's TÜRKPATENT, and the Madrid system for international protection.
On platforms
Amazon, Meta and Google brand tools mostly require a registered mark; registration speeds up complaints.
Frequently asked questions
Are unregistered marks protected at all?
Some rights arise from use, but registration is far stronger on platforms.