Entity
An entity is a person, organisation, place or concept that search engines and AI recognise as a single, identifiable thing.
Why it matters
Once recognised as an entity, a brand gets accurate facts, logo and links for its name and is not confused with namesakes.
How to establish it
Organization or Person structured data, identical names and descriptions across profiles, a Wikidata item and consistent mentions in reliable sources.
Frequently asked questions
Can a small company become an entity?
Yes; consistent, verifiable information matters more than size.