Structured data
Structured data is schema.org code that labels page information such as organisation, service, article and FAQ so search engines and AI can understand it.
Common types
Organization, Person, Service, Article, FAQPage, BreadcrumbList, DefinedTerm.
Benefits
Rich results, consistent signals for the Knowledge Panel and accurate interpretation by AI. Every guide and glossary page on this site carries structured data.
Frequently asked questions
Does it directly raise rankings?
Not directly, but it improves appearance and understanding, which lifts clicks.