Holding statement
A holding statement is a short first statement in a crisis, made before details are clear, saying you are aware, acting and when you will update.
Why it is needed
Silence fills with speculation; a few sentences show the organisation is in control.
Contents
Acknowledgement, the priority (people's safety, customer data), time of next update and a contact channel. Holding statement template.
Frequently asked questions
How fast should it go out?
Ideally within the first hour of learning about the incident.