SEO
SEO (search engine optimisation) is technical, content and link work that helps a site rank for relevant searches on Google and Bing.
Three parts
- Technical: speed, mobile, crawlability, structured data
- Content: original, current pages answering real questions
- Authority: links and mentions from trusted sites
In reputation work
The most durable way to push a negative result off page one is to rank strong pages that describe you accurately.
Frequently asked questions
How long does SEO take?
Months for new sites, weeks for strong ones, depending on competition.