Brand monitoring
Brand monitoring is regularly tracking how a brand is mentioned in news, social media, review sites, search results and AI answers.
What is tracked
New coverage and mentions, complaints, impersonation and fake sites, autocomplete suggestions and how AI assistants describe you.
Why it matters
Most crises start with a small post; a problem spotted early can be solved with one reply in hours.
Frequently asked questions
Which tools?
News and social listening, search alerts, review site notifications and regular AI answer checks together.