Online reputation, content removal and digital rights law

There is no single route. The right one depends on what the content is, where it sits and which right it breaks. Most cases run several routes at once and push the fastest one first.

• Publisher request: a correction, anonymisation or removal request to the site owner. With the right grounds and evidence this is often the fastest route.
• Platform reports: YouTube, Instagram, Facebook, X and TikTok each use separate forms for privacy, harassment, impersonation, copyright and non-consensual content. Picking the wrong form is the most common reason for rejection.
• Search engine requests: Google offers separate tools for personal information, outdated content and legal removals. A page can leave the results even if it stays on the source site.
• Right to be forgotten (GDPR / UK GDPR): delisting outdated personal information that no longer serves the public interest.
• Copyright and trademark notices, including DMCA takedowns under US law.
• Legal action for defamation and privacy breaches, run with our partner lawyers.

We start with the article itself: is it false, incomplete, outdated, or does it expose personal data? False or incomplete reporting gets a correction or right-of-reply request; outdated reporting gets an anonymisation request; privacy breaches get a removal request.

If the publisher agrees, Google’s outdated content tool refreshes the old title and snippet. If not, search engine requests and, where justified, legal steps follow. Copies on other sites are treated as separate cases; we list, trace and prioritise every one.

Platform reports often resolve in days. Publisher and search engine requests take weeks; court routes can take months. The quality of the evidence file drives the timeline: dated screenshots, a full URL list and identity and authority documents shorten everything.

Pricing depends on the number of items, the platforms and whether legal steps are needed. After a free assessment we write what we will do, how long it takes and the price in one line. We never guarantee outcomes that belong to platforms or courts.

Removal is half the job. An empty first page can be filled by the next negative result, so we support removals with trusted sources: an official site, profiles, press coverage, Wikipedia and a Google Knowledge Panel. AI assistants such as ChatGPT and Gemini draw on the same sources, so this work corrects their answers too. We keep monitoring after the case closes.