GEO (generative engine optimisation)
GEO (generative engine optimisation) is content, technical and authority work so that ChatGPT, Gemini, Perplexity and Google AI Overviews describe a brand accurately and cite it as a source.
Versus SEO
SEO aims to rank your page; GEO aims to get your name, with accurate facts and a source link, into the AI's answer.
What is done
Clear question-and-answer content, structured data and llms.txt, accurate information on trusted third-party sources, consistent brand naming. Guide: showing up in ChatGPT answers.
Frequently asked questions
Do I need a separate site for GEO?
No; a well-structured site backed by trusted sources is enough.