Smear campaign
A smear campaign is a planned effort to damage a person or brand using many accounts, sites and pieces of content.
Warning signs
- Many similar posts and reviews in a short time
- New accounts with no history
- The same claim copied across sites
- Negative autocomplete suggestions for your name
Response
Collect dated evidence, document the shared source and pattern, report in bulk to platforms, take legal steps if needed, and publish one calm factual statement.
Frequently asked questions
Should we reply to every post?
No; one factual statement plus reporting works better than individual arguments.