E-E-A-T
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the core criteria in Google's search quality guidelines.
Why it matters
For topics that affect people's lives, such as health, law and money, Google pays special attention to who wrote content and how trustworthy it is.
How to strengthen it
Real author names and credentials, sources, current dates, transparent contact details and independent mentions.
Frequently asked questions
Is E-E-A-T a ranking factor?
Not a single score; it is a framework describing how Google assesses quality.