Reputation management for hotels and tourism
In tourism, bookings follow reviews; even a small drop in rating shows up in occupancy.
Common problems
- Extortion reviews from guests refused a discount
- Fake reviews from competitors or non-guests
- Foreign-language stories about food poisoning or accidents
- Fake booking sites using the hotel's name
What we do
- Reporting rule-breaking reviews on Tripadvisor and Google
- A multilingual reply routine (reply templates)
- Crisis statements and international press relations
- Taking down fake booking sites
Frequently asked questions
What do we do about a guest threatening a bad review?
Document the demand in writing and report it before the review is posted; paying or discounting encourages repeats.